Virtual Pheromone

The web team have implemented a new “Movie Review” feature on DreamingAnt.com. Our website is already one of the best independent rental store sites I’ve seen, with a database searchable by title/director/actor/genre, movie descriptions, you can see which Dreaming Ant location has the movie you’re looking for, and you can see if the movie is in or out in real time. Now all members can review and rate all the movies in our database! Seriously! It’s like we’re a mini IMDB.com, but you can walk over to our brick-and-mortar and rent any movie you read amazing reviews on.

I think this new feature has the potential to make everyone’s dvd renting and viewing experience much more rewarding. The future may bring an in-store kiosk for easy reference, and maybe bonuses for customers who write the most, or most helpful, reviews, although these ideas aren’t finalized yet.

Rating and reviewing movies is pretty easy:

First, log in.  If you’ve never logged in to DreamingAnt.com before, follow the instructions under “Create new account”.  You’ll need the email address you gave us when you signed up for your membership..

Now that you’re signed in, you have two options. You can either click “Rate movies from your rental history” and bring up a page with multiple movies and a drop down box to rate each from 1 to 10, or you can click “View your rental history”. You can then click on any movie you’ve rented and click the button at the bottom that says “Review/Rate”. Type up your little Siskel/Ebert/Roeper, click submit, and congratulations: you’re a Dreaming Ant critic.

I hope everyone takes advantage of this amazing new feature. The feedback will help both you, the customers, get the most for your rental dollars, and us, the employees and owners, to better understand what our fellow Ant renters enjoy and supply you with more of that sweet, sweet celluloid honey.

-RW

Working at Dreaming Ant has its ups and downs when it comes to watching movies. Ups: watch whatever movie, without having to worry about wasting money, whenever, for as long or as many times as you want. Pretty good ups. Downs: BURNOUT. I watch a lot of movies. Too many sometimes. To give you an idea, when business was slow I’ve found myself half or fully watching four movies a day, more or less. You can imagine that although I love them, movies are no longer on the top of my list for every day post work activities, and neither is internet or computing. I think it’s called screen fatigue.

Anyways, now at work I don’t really face the screen a lot. I rarely watch a movie a day, if that. But I do a lot of listening to movies. More than anything else I listen to commentaries.

When you rent a movie you only have a couple days with it. I don’t think many people have the desire to watch the same movie two days in a row. I certainly don’t, and that’s why until now I didn’t listen to commentaries, ever. But let me let you in on a secret - COMMENTARIES ARE AWESOME. They tend to be closer to a book on tape than a movie. Half the time you have a director and an actor or two getting drunk, letting the anecdotes and jokes at each other’s expense flow in direct proportion to the beer for an hour or two (Big Trouble in Little China), and the other half they’re a director, writer or actor narrating their experience during filming, getting the film made, technical explanation (of creature effects in John Carpenter’s The Thing), and their philosophy about the film and movie making in general (all of Sidney Lumet’s exceptional commentaries). In a way listening to them talk, and what they choose to talk about, is a mini autobiography of people you’ve known until now only as characters, voices and styles. The director of Shoot ‘Em Up is a Tarantino-level jackass (although the movie is great). Val Kilmer thinks he’s funnier than he really is (Kiss Kiss Bang Bang). Vin Diesel is well spoken with a natural air of education. He’s a sci-fi nerd. Bridget Fonda, although she tries to cover it up, has a huge crush on Jet Li. He’s so handsome, and powerful, and professional, and quiet… and good looking, and fast, and he can kick things. And he’s good looking, and small and handsome (Kiss of the Dragon). Sometimes the creative forces behind a film are exposed as only mildly talented, but the film itself grows and solidifies out of a million milquetoast decisions into something unique, even great. Most of the time after you’ve heard the commentary, movies are better.

My advice for commentaries is don’t watch them right after the movie. Wait a day or two, and then while you’re writing emails or folding clothes or working in Photoshop or stuck inside for whatever reason, turn on the commentary track (usually under Special Features and sometimes accessible by flipping through the sound options with your remote), turn your back to the television, and listen. -rw

Welcome to our lil circle jerk. Whereas the afterhours feed is primarily meant to disseminate our video podcast and Dreaming Ant news, this here Virtual Pheromone will be our forum to discuss everything else. Join us frequently and don’t be shy…we’d love to hear your comments. As always, please remember that…everyone is special at Dreaming Ant! dB