Virtual Pheromone

The web team have implemented a new “Movie Review” feature on DreamingAnt.com. Our website is already one of the best independent rental store sites I’ve seen, with a database searchable by title/director/actor/genre, movie descriptions, you can see which Dreaming Ant location has the movie you’re looking for, and you can see if the movie is in or out in real time. Now all members can review and rate all the movies in our database! Seriously! It’s like we’re a mini IMDB.com, but you can walk over to our brick-and-mortar and rent any movie you read amazing reviews on.

I think this new feature has the potential to make everyone’s dvd renting and viewing experience much more rewarding. The future may bring an in-store kiosk for easy reference, and maybe bonuses for customers who write the most, or most helpful, reviews, although these ideas aren’t finalized yet.

Rating and reviewing movies is pretty easy:

First, log in.  If you’ve never logged in to DreamingAnt.com before, follow the instructions under “Create new account”.  You’ll need the email address you gave us when you signed up for your membership..

Now that you’re signed in, you have two options. You can either click “Rate movies from your rental history” and bring up a page with multiple movies and a drop down box to rate each from 1 to 10, or you can click “View your rental history”. You can then click on any movie you’ve rented and click the button at the bottom that says “Review/Rate”. Type up your little Siskel/Ebert/Roeper, click submit, and congratulations: you’re a Dreaming Ant critic.

I hope everyone takes advantage of this amazing new feature. The feedback will help both you, the customers, get the most for your rental dollars, and us, the employees and owners, to better understand what our fellow Ant renters enjoy and supply you with more of that sweet, sweet celluloid honey.

-RW